The leisure and tourism sectors have faced tough times in recent years, so Best Bar None accreditation is important to give them a competitive advantage whilst helping to make cities safer at night.
This annual event is organised by Leicester City Council in conjunction with Leicestershire Constabulary and Leicestershire Fire and Rescue Service, is seen by all who attend as an ideal opportunity to celebrate.
HeadStorm Marketing were initially asked to act as an advisory consultant to ensure that in terms of planning nothing was missed. However, the role has grown, and since 2008 we have been involved in all aspects of the event including the following:
- Planning and advising
- Liaison with the venue
- Organising the audio visual and staging elements of the awards.
- Script writing
- Production of the presentation for the show
- Sourcing and buying the trophies
- Designing and buying the wall plaques
- Provision of registration staff for the event
- Liaison with speakers
- Complete management at the event
To make the event an outstanding success, HeadStorm Marketing has secured sponsorship and in-kind donations from local and national businesses in the drinks and related sectors year on year.
Every year the event is a huge success with over 200 people attending the night and joining in the celebrations.Involvement in the scheme remains positive and the number of pubs and clubs participating has increased year on year.
